Imperfections and flaws are hidden without the look of heavy make-up.
The look of wrinkles and fine lines are minimized giving the look of beautiful young skin. It feels as if you don't have make-up on.
Perspiration and tears are not a problem because it is water resistant, if it is blotted and not wiped off
Hands and brushes don't touch the face, therefore it is very hygienic
It lasts all day without rubbing off on clothes